Lapel Pins Help Companies Boost Their Brand Recognition and Awareness
Perhaps the most recognizable company logo lapel pins are those of Travelers. The company’s trademark red umbrella, when stuck into the lapel of a suit jacket, identifies the wearer as an employee of the Hartford-based insurance company. Travelers knows the importance of increasing brand recognition and awareness through a lapel pin, and PinPros.com can help other companies do the same.
Whether small or large, PinPros.com will help a company create their own identifiable lapel pin. The process begins when a company representative visits the website. First, he must determine what kind of lapel pin will represent the company best. Custom lapel pins come in hard enamel, soft enamel and photodome.
Brass metal forms the base of hard enamel lapel pins, which are then die struck. The paint fill is cured at a high temperature before the pins are polished to remove any borders or edges. Soft enamel lapel pins use iron or copper as its base and are a less expensive option. To create a dimensional look, their paint is air dried.
After the lapel pins are painted and polished, an attachment is added and the plating process – standard silver and gold finishes – takes place. There are other platings available, too.
Hard and soft enamel lapel pins are available in sizes ranging from ½ inch to two inches. Delivery time is two to three weeks.
Another option for businesses wanting to boost their brand awareness is the photodome lapel pin. The company’s logo is printed on vinyl and affixed to a flat piece of metal, in either a silver or gold color. The name comes from the clear, acrylic dome – which is guaranteed not to yellow over time – that is placed atop the design to protect it.
Photodome lapel pins also come in a variety of shapes and sizes. They are popular with companies needing faster delivery time; PinPros.com can turn these around in two to four days.
Once a company representative has chosen the material and size, he can receive a free quote for the pins within an hour. The quote will include all costs, from production through shipping. The minimum order that can be placed is 50 pins. As the quantity goes up, the price per lapel pin goes down. Those who use PinPros.com’s live chat will receive an additional 5 percent discount.
While every company has a logo, not every logo will work well for a custom lapel pin. PinPros.com can take a company’s logo and create a design for it. Browsing the website’s photo and artwork galleries can help the company representative provide direction for PinPros.com.
Custom lapel pins aren’t the only product upon which PinPros.com can put a company’s logo. They also offer buttons, patches, key chains, magnets, cuff links and tie clips. A recognizable logo on a lapel pin, or on any of the additional options offered, will help companies further build their brand recognition and awareness. Just ask Travelers.







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Tuesday, January 26th, 2010 at 6:35 am under